People Hub
Who is that?
Dossiers on the people your teen follows. The fame, the context, the receipts. Sixty seconds each.
Showing 50 of 50 profiles
- AMusic
Addison Rae
Your daughter already knows who Addison Rae is. She was the TikTok girl: the dances, the Hype House, all of it. Then she did what every TikTok star tries to do: become a Real Singer. Except it actually worked. "Diet Pepsi" hit the Billboard Hot 100. She got a Grammy nomination for Best New Artist. She's 26, from Louisiana, and she's the rare case of someone escaping the "TikTok star" box for real.
Read the dossier → - Streamers
Adin Ross
Your kid watches a guy play NBA 2K while celebrities drop into his stream unannounced. That's Adin Ross: 25, from Florida, and one of the most chaotic streamers alive. His streams are part gaming, part talk show, part "what is about to happen." He bounces between platforms, pulls in big-name guests, and everything is live and unedited, which is both the appeal and the problem.
Read the dossier → - Creators
Airrack
Your kid watches a guy sprint through airports, prank strangers, and film everything at maximum energy. That's Airrack (real name Eric Decker). His whole brand is speed (fast pranks, fast challenges, fast editing, zero downtime) and he posts like his rent depends on it. He also co-founded Creator Now, a school for people who want to become YouTubers, which might be the most 2020s sentence ever written.
Read the dossier → - Creators
Avani Gregg
Avani Gregg (23, from Indiana) won TikToker of the Year at the 2019 Shorty Awards back when TikTok was still Musical.ly's weird successor. She was one of the first true TikTok-native stars. Since then she's branched into acting (the web series Chicken Girls, among others) and landed on Forbes 30 Under 30. The rare early-TikTok star who didn't flame out when the platform grew up.
Read the dossier → - Music
Bella Poarch
Your kid has done the head-bob. That lip-sync where the face bounces perfectly to the beat: that's Bella Poarch, and she turned a six-second TikTok into a career. She's a 29-year-old Filipino-American singer, and before all of this she was a U.S. Navy veteran: technician, not influencer. Her first viral video is the most-liked TikTok of all time. Now she's signed to Warner Records making dark electropop.
Read the dossier → - Music
Billie Eilish
Billie Eilish was 17 when she swept the Grammys. 17. From Los Angeles, writing songs in her brother's bedroom, and suddenly the biggest thing in music. She's 24 now, with Grammys AND an Oscar (first artist born in the 2000s to win both). The sound: whispery vocals layered over moody, experimental production: mostly made with her brother Finneas. 59 million YouTube subscribers. Climate activist. Pop star who dresses like a skater.
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- Creators
Brent Rivera
Your kid watches a 28-year-old from Huntington Beach do pranks with his friends like it's his job. That's because it is. Brent Rivera blew up on Vine: remember Vine?, and instead of fading, he carried the whole comedy-vlog thing across to YouTube, TikTok, and Instagram. 44.3 million YouTube subscribers. His thing is goofy pranks, friend-group challenges, and a very committed bit about acting like a teenager despite being nearly 30.
Read the dossier → - Creators
Bryce Hall
Bryce Hall was a TikTok party boy: 23 million followers, Sway House drama, the whole 2020 era. Then he did something unexpected: he started boxing. For real. Headlined the YouTubers vs. TikTokers event, then moved to bare-knuckle fighting (yes, that's exactly what it sounds like). Also acted in a horror movie called Skill House. He's 27, from Maryland, and he's the case study in "TikTok fame expires, so what's next?"
Read the dossier → - CStreamers
CaseOh
Your kid watches a guy from Arkansas play whatever game he feels like, and 11 million people subscribed to watch. That's CaseOh. He won Content Creator of the Year at The Game Awards 2024 (the streamers' Oscars, basically) by being funny, normal, and weirdly comforting. He's not the best at any one game. That's the point.
Read the dossier → - Music
Chappell Roan
Real name: Kayleigh Amstutz. From Willard, Missouri: population 6,000. Now she's Chappell Roan: 28, Grammy Best New Artist 2025, face of the camp-pop renaissance. The aesthetic is drag-inspired maximalism: big hair, bigger costumes, theatrical everything. "Good Luck, Babe!" was the song that broke through. She spent years getting dropped by labels before it clicked, which makes the success feel earned, not manufactured.
Read the dossier → - Creators
Charli DAmelio
Charli D'Amelio was the queen of TikTok: the most-followed person on the app for years. She's 22, from Connecticut, and she got famous doing 15-second dances in her bedroom. That's it. That's the origin story. Since then she's won Dancing with the Stars, done Broadway (& Juliet), and built the standard influencer business. But to your teen, she'll always be the TikTok dance girl first.
Read the dossier → - Sports
Coco Gauff
Coco Gauff beat Venus Williams at Wimbledon when she was 15. 15. From Boca Raton, Florida, now 22, with a US Open singles title, a French Open singles title, and a French Open doubles title. She's been famous since she was a kid and somehow stayed normal about it. The tennis world has been waiting for the next American star for decades: she's it.
Read the dossier → - Music
d4vd
d4vd (pronounced "David") (real name David Anthony Burke, 21, from Houston) made lo-fi pop songs in his sister's closet and blew up when gamers started using them in clips. "Romantic Homicide" and "Here with Me" were everywhere. Debut album: Withered. The classic internet-breakout story. That story has been overtaken by something much more serious, which we cover factually below. If your teen listens to his music, they may already know. He faces serious criminal charges; the linked July 2026 court reporting records a not-guilty plea, not a conviction.
Read the dossier → - Streamers
Dream
Your kid watches a faceless guy play Minecraft, and 34 million people subscribe to him. That's Dream. (Nobody knew what he looked like for years, which was half the draw.) He's famous for Minecraft Manhunt, where he tries to beat the game while a bunch of his friends hunt him down, and for running Dream SMP, a huge roleplay server where creators act out storylines together.
Read the dossier → - Groups
Dude Perfect
Five guys from Texas A&M who started filming trick shots in their backyard. That was 2009. Now Dude Perfect has 63 million YouTube subscribers and a production operation that rivals TV networks. Trick shots, battles, stunts, "Absurd Recurds": it's all choreographed, high-energy, and aggressively wholesome. The members: Tyler Toney, Coby and Cory Cotton, Garrett Hilbert, and Cody Jones. They're from Frisco, Texas, and they have not changed the formula in 15 years because the formula works.
Read the dossier → - Streamers
Duke Dennis
Denzel Dennis: Duke to 3.6 million YouTube subscribers: is the AMP member your sports-obsessed teen already knows. He's 32, from South Carolina, an Army veteran, and he built his audience playing NBA 2K. That's it. That's the origin story: really good at a basketball video game, really funny while playing it. Now he's one of the biggest streamers in the AMP universe, doing comedy, vlogs, and group streams alongside the gaming.
Read the dossier → - Streamers
Fanum
Real name: Roberto Escanio. He's 29, from the Bronx, and he's part of AMP: the streamer collective that's basically the modern-day Rat Pack, if the Rat Pack played GTA and stole each other's food on camera. That last part is literally his thing: "Fanum tax" means taking a cut of your friend's food, and it started as a running joke on his streams. Now teens say it IRL. He won Breakout Streamer at the 2023 Streamy Awards. 4 million Twitch followers.
Read the dossier → - Creators
FaZe Rug
Your kid watches a guy who's been on YouTube so long he might as well have tenure. That's FaZe Rug (Brian Awadis): 30 million subscribers, gaming videos, pranks, and vlogs going back years. He was a co-owner of FaZe Clan, the big gaming organization, and now he's out on his own making the same kind of videos he's always made. For a lot of teens, he's basically YouTube furniture: he's just always been there.
Read the dossier → - Music
Ice Spice
Real name: Isis Gaston. Stage name: Ice Spice. She's 26, from the Bronx, and she blew up because a TikTok of her doing the "Buss It" challenge went viral in 2022. Then "Munch (Feelin' U)" hit, then the MTV Best New Artist award, then collaborations with basically everyone. The sound is Bronx drill: minimalist beats, deadpan delivery, endlessly quotable. She became a star at internet speed.
Read the dossier → - Streamers
IShowSpeed
Your teen has watched a 21-year-old from Cincinnati lose his mind on camera. That's IShowSpeed: real name Darren Watkins Jr., and "lose his mind" is the whole business model. He started screaming at video games, then started screaming in different countries. Now he does global livestream tours where millions watch him react to everything in real time. Streamer of the Year twice running. The energy is unhinged. That's the point.
Read the dossier → - Sports
Jake Paul
Jake Paul was the annoying kid from Vine, then the annoying kid from Disney Channel, then the annoying YouTuber, and then he started knocking people out. Now he's a professional boxer (yes, really) with his own promotion company. Your teen probably knows him from the boxing, not the Disney days. He's 29, from Cleveland, and he's turned "influencer tries sports" into an actual career. Love him or hate him, the fights sell.
Read the dossier → - Film & TV
Jenna Ortega
She's Wednesday Addams. That's the role that made Jenna Ortega, 24, from California, a household name: Golden Globe and Emmy nominations, Forbes 30 Under 30, the works. Before that: Disney Channel kid, then horror movies (Scream, X), which earned her the "scream queen" label. Now she's one of the most in-demand young actresses alive, with a goth-glam aesthetic your teen has definitely tried to replicate.
Read the dossier → - Creators
Josh Richards
Josh Richards is 24, from Toronto, and he did the thing every TikTok star claims they'll do but never does: he became an actual businessman. CEO of CrossCheck Studios (a real media company). Forbes Top Creators 2024. He still posts, but the content has shifted from thirst traps to boardrooms, or at least, boardrooms as content.
Read the dossier → - Streamers
Jynxzi
Your kid watches a guy scream through Rainbow Six Siege matches. That's Jynxzi. He went from nobody to one of the biggest streamers on Twitch almost overnight: mostly by being insanely good at a tactical shooter and having a personality big enough to fill the screen. Expect loud rages and louder comebacks.
Read the dossier → - Streamers
Kai Cenat
Your kid watches a 24-year-old scream into a camera for six hours straight. That's Kai Cenat. He's the biggest streamer on Twitch (21 million followers) and he got there by turning his bedroom into a 24/7 reality show. Subathons that last a month. Celebrity guests dropping by unannounced. Chaos, basically, but the kind your teen finds deeply comforting.
Read the dossier → - Creators
Khaby Lame
Your kid watches a guy who never says a word, and 160 million people follow him. That's Khaby Lame. His whole bit: some life-hack video shows a ridiculously complicated way to do something simple, and Khaby silently does it the normal way, then gives the camera that look. Hands out. The shrug. "Really?" It needs no translation, which is why the whole planet gets it.
Read the dossier → - Sports
LeBron James
He's 41 and still playing in the NBA. Let that sink in. LeBron James (from Akron, Ohio, drafted straight out of high school in 2003) is the NBA's all-time leading scorer, a four-time champion, and a billionaire. Your teen wasn't alive when he started. He's now playing long enough that he's shared the court with his son. The GOAT debate (him vs. Jordan) is the sports argument that never ends.
Read the dossier → - Creators
Lexi Rivera
Your kid knows the Rivera siblings. Lexi is the 25-year-old sister half of that duo: she does outrageous stunts and challenge videos with her brother Brent on YouTube (18.1 million subscribers), and on the side she's built a whole second identity: high fashion, luxury travel, brand deals with Prada and Sephora. One feed is sibling chaos; the other is a glossy magazine shoot. Teens follow both.
Read the dossier → - Sports
Logan Paul
Logan Paul is Jake Paul's older brother, and his career path is: Vine star → YouTube villain → boxer → WWE wrestler → energy drink mogul. He's 31 now, which in internet years is ancient, but he's still everywhere. Your teen definitely knows Prime (the neon sports drink) that's his. He co-founded it. He also wrestles for WWE (for real, he's athletic), hosts a huge podcast, and sells Lunchly. The man has range.
Read the dossier → - Streamers
Ludwig
Ludwig once streamed for 31 days straight. Not a typo: 31 days. He'd sleep on camera, eat on camera, everything on camera, while viewers paid to keep the stream going. That 2021 subathon made him a legend, and he hasn't slowed down since. Now he's 31, runs game shows with actual production budgets, co-owns an esports org, and basically turned "guy who plays games online" into a media company.
Read the dossier → - Creators
Mark Rober
Your kid's favorite science teacher doesn't have a classroom. Mark Rober is an engineer and inventor with 83.7 million YouTube subscribers, and before YouTube he designed systems for NASA's Curiosity rover: then did product development at Apple. Now he builds ridiculous things on camera: glitter bombs for package thieves, the world's biggest elephant toothpaste eruption, a squirrel obstacle course. He also founded CrunchLabs, a company that sells educational build kits for kids.
Read the dossier → - Film & TV
Millie Bobby Brown
Eleven. That's Millie Bobby Brown: 22, born in Spain, raised in England, became famous at 12 playing a telekinetic kid in Stranger Things. Two Emmy nominations before she could drive. Since then: Enola Holmes movies (which she also produced), Godzilla films, and at 14 she became the youngest-ever UNICEF Goodwill Ambassador. Married now (to Jake Bongiovi: yes, Jon Bon Jovi's son). Grew up on screen in real time.
Read the dossier → - Streamers
MoistCr1TiKaL
Real name: Charles White Jr. Internet name: MoistCr1TiKaL (pronounced "moist critical": yes, really). He's 32, from Tampa, and he's been on YouTube since 2006: practically a founding father at this point. 18 million subscribers. His whole thing: talking in a flat monotone about whatever's happening on the internet, and somehow making it hilarious. Also co-owns an esports team and makes music on the side.
Read the dossier → - MCreators
MrBallen
Your kid falls asleep to a former Navy SEAL narrating unsolved mysteries. That's MrBallen: real name John Allen, 38, from Massachusetts. He did the Navy SEAL thing, then swapped combat for storytelling: true crime, disappearances, paranormal stuff, all delivered in that calm, campfire voice. He's got 11.3 million YouTube subscribers, a hit podcast, and his own production company. Half of teen sleepovers now involve his voice coming out of a phone in the dark.
Read the dossier → - Creators
MrBeast
Your kid knows MrBeast. Everyone's kid knows MrBeast. He's the biggest YouTuber on the planet (520 million subscribers) and his whole thing is giving away absurd amounts of money in increasingly elaborate game shows. "Last to leave the circle wins $500,000." "I buried myself alive for 50 hours." It's like if a game show host had unlimited budget and zero chill. Real name Jimmy Donaldson, 28, from North Carolina. He also sells chocolate bars and Lunchables competitors now, because of course he does.
Read the dossier → - Streamers
Ninja
Your kid watches a guy with bright blue hair play video games for a living, and he's one of the biggest names on the planet. That's Ninja. He was a pro Halo player first, then Fortnite exploded and he exploded with it. In 2018 he streamed Fortnite with Drake and broke Twitch records doing it. That was the moment gaming went fully mainstream, and Ninja was the face of it.
Read the dossier → - Music
Olivia Rodrigo
Your teen went from watching Olivia Rodrigo on Disney's High School Musical series to hearing her scream-sing about heartbreak on the radio. That's the pipeline. She's 23, from Murrieta, California, and her debut single "drivers license" broke Spotify records in 2021: the kind of debut most artists dream about. Three albums in, every lead single debuted at #1. Grammy winner. Time Entertainer of the Year 2021. The Disney-to-pop-star transition actually worked.
Read the dossier → - Streamers
PlaqueBoyMax
Real name: Maxwell Dent. He's 23, from New Jersey, and he occupies a weird corner of the internet: part streamer, part rapper, part producer, part hip-hop tastemaker. Came up with FaZe Clan, dropped a mixtape called Five Forever, and now his streams double as A&R sessions: he'll play underground tracks live and break new artists to his audience. The teens watching aren't just gaming; they're getting music recommendations from someone they trust more than Spotify's algorithm.
Read the dossier → - Streamers
Pokimane
Your kid watches the most-followed woman on Twitch. That's Pokimane (Imane Anys): 9.5 million followers, Valorant and Fortnite streams, commentary, and co-founder of OfflineTV, the creator collective your kid probably treats like a friend group. She streams under one name, runs a business empire under another, and has been at the top of the platform longer than most of her viewers have been in school.
Read the dossier → - Streamers
Quackity
Quackity (real name: Alexis, 25, from Mexico) does something most streamers don't even attempt: he streams in English AND Spanish, sometimes switching mid-sentence. His Minecraft roleplay servers are massive collaborative productions: think improv theater, but in block form. He even built the QSMP, a multilingual Minecraft server designed so English and Spanish speakers could play together. Won a bunch of Minecraft and international streaming awards for it.
Read the dossier → - Creators
Ryan Trahan
Your kid watches a grown man try to cross the country starting with a single penny. That's Ryan Trahan. He built his 24-million-subscriber channel on travel challenges that look impossible (one penny, one series, a whole lot of improvising) and turned the gimmick into a fundraising machine. He's raised over $11 million for St. Jude Children's Research Hospital. Part travel show, part reality challenge, and one of the few big channels where the vibe is just... wholesome competition: him versus the odds.
Read the dossier → - Music
Sabrina Carpenter
Another Disney-to-pop pipeline success story, but Sabrina did it with a wink. She's 27, from Pennsylvania, did the Disney Channel thing (Girl Meets World), then broke out as a pop star with Short n' Sweet and a shelf of Grammys and VMAs. The persona: cheeky, flirty, in on the joke. 14 million YouTube subscribers. Your teen knows every word to "Espresso."
Read the dossier → - Streamers
Sketch
Your kid keeps yelling "WHAT'S UP BROTHER" at the dinner table. That's Sketch. He's a 27-year-old streamer from Houston who turned sports gaming into pure comedy: catchphrases, characters, the whole bit. Blew up in 2024 when his clips started flooding TikTok. Won Best Sports Streamer at the 2024 Streamer Awards, which tells you everything about how seriously the internet takes this.
Read the dossier → - Creators
SSSniperWolf
Alia Shelesh (SSSniperWolf to 35 million subscribers) started as a Call of Duty gamer from Liverpool and pivoted hard into reaction videos. That's the whole format now: she watches viral clips and TikToks, reacts on camera, done. It sounds lazy. It prints views. She's 33, one of the biggest female YouTubers on the platform, and proof that you can completely reinvent your channel mid-career.
Read the dossier → - Music
Tate McRae
Tate McRae was a competitive dancer before she was a singer, So You Think You Can Dance finalist at 13, from Calgary, Canada. Now 23, she's a global pop star ("Greedy" was the breakout), and the dancing never left. Every performance is choreography-forward: sharp, athletic, impossible to look away from. Multiple platinum albums. 6.8 million YouTube subscribers. She's what happens when a dancer decides to also dominate pop.
Read the dossier → - Music
Taylor Swift
You know who Taylor Swift is. Everyone knows. She's 36, from Pennsylvania, started as a country teen prodigy, and became (by any metric) the biggest pop star on earth. Most Grammy Album of the Year wins ever. Highest-grossing tour of all time. First person in the arts named Time Person of the Year. 64 million YouTube subscribers. Your teen has opinions about which era is best, and they will defend those opinions.
Read the dossier → - Streamers
TommyInnit
Your kid watches a British 22-year-old shout his way through Minecraft. That's TommyInnit. He blew up as the loudest, funniest member of the Dream SMP roleplay server (the kid who'd start a war over a music disc) and now he's basically a comedian who happens to play games. If your household is suddenly full of exaggerated British insults, start here.
Read the dossier → - Music
Travis Scott
Real name: Jacques Webster II. He's 35, from Houston, and he's built one of the biggest brands in hip-hop, not just music, but festivals, fashion collabs, fast-food meals, the works. The sound is atmospheric trap: dark, psychedelic, built for arenas. Multiple #1 hits. 21 million YouTube subscribers. If your teen wears Cactus Jack merch, this is the guy.
Read the dossier → - Streamers
xQc
Your kid watches a French-Canadian guy react to everything at 200 miles per hour. That's xQc (Félix Lengyel): a former pro Overwatch player turned full-time streamer, with 12.5 million Twitch followers. He streams for hours, plays everything, reacts to everything, and talks the entire time. He signed one of the biggest streaming deals ever, which your kid probably knows and you definitely didn't.
Read the dossier → - Creators
Zach King
Your kid has made you watch the one where he walks into a painting. That's Zach King: 36, from Portland, a filmmaker who does magic tricks with editing instead of a wand. He started on Vine, and his "digital sleight of hand" videos are still the blueprint for satisfying short-form content: a guy "stealing" a painting by climbing into the frame, pouring coffee out of thin air, that kind of thing. 43.5 million YouTube subscribers.
Read the dossier →
Your teen follows all of them. Keep up in five minutes a week.
Lowkey explains what’s new every week, free, in five minutes.